NASCAR celebrates its 60th birthday this year, and even the healthiest of sexagenarians can be excused for taking a deep breath. That's what Brian Z. France, NASCAR's chairman/CEO, wants his sanctioning body and its loyal fandom to do during 2008.
Since 2004, NASCAR Nation has been forced to embrace a series of changes including introduction (and revision) of the Chase championship format, a westward shift of traditional race dates, introduction of the Car of Tomorrow/Today and rebranding of title rights from Nextel to Sprint Cup.
Enough is too much, France suggested, as NASCAR purposely eases off the accelerator in a bid to reconnect with its core fan.
"We're talking about going back to the basics," France said in his State of the Sport address during the annual media tour in Concord, N.C. "Change is good to a certain point. We've got all the change we think the sport can stand and needs. Now we want to build on that."
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posted by ADMIN @ 2/11/2008
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