The Friday version of ESPN2's NASCAR Now was facing some heavy competition from SPEED. That network had been on the air almost daily with NASCAR programming since the first testing dates in Daytona.
Now, on the eve of all three Daytona races, NASCAR Now was up against the SPEED's NASCAR Live hosted by the popular John Roberts. This time, ESPN had a response. The theme of that response was change. What they changed...was everything.
The result was the best episode of NASCAR Now since the program began last February. Hands down, ESPN has made a statement that this season they making a commitment to NASCAR. First off, this show was live on ESPN2.
Instead of the Connecticut studios, every ESPN announcer on the program was located at the race track. Instead of a single anchor with a video screen, the show took residence in the million dollar ESPN Pit Studio with the speedway visible behind it.
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posted by ADMIN @ 2/16/2008
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